Have you been unsuccessful in bidding on Nara Marketplace, even when offering the same amount? The reason is simple. It was because your proposal wasn't convincing.
Bidding in Nara Marketplace isn’t a simple price competition. Even with the same bid amount, some companies are selected while others are not.
The factor that differentiates is the quality of the proposal.
A proposal that meticulously analyzes the Request for Proposal (RFP) and is crafted with a persuasive flow in line with evaluation criteria can make similar content appear distinctive.
This article outlines how to effectively write a Nara Marketplace proposal in 7 steps, based on actual failed bid factors.
At the end, we also introduce practical tips on using AI to automatically complete proposals, so be sure to read through to the end.
Writing a proposal without analyzing the RFP greatly increases the risk of failure
The key to successful bidding lies not only in the ‘method of bidding’ but also in how persuasively you document that method.
The most common factor for failure in Nara Marketplace proposals is the lack of analysis of the Request for Proposal (RFP).
The RFP contains detailed insights into the problems the client wants to solve, their crucial evaluation criteria, and detailed technical requirements and constraints.
However, many professionals skim through this document and start by copying and pasting from previous proposals.
Doing so results in a proposal that is entirely detached from the project’s purpose.
Three-step RFP analysis method for effective use in Nara Marketplace proposals
Business Overview Analysis
Using the background of the project, its objectives, duration, and budget, find the answer to ‘Why is this project necessary?’
Proposal Writing Guide Analysis
If you miss out on formal requirements such as participation eligibility, submission volume, schedule, and presentation requirements, you risk disqualification.
Requirements Analysis
For a proper proposal, read through technical specifications, performance, screen UI, as well as expectations, security requirements, and operating conditions.
Reflect the Nara Marketplace proposal evaluation criteria in your structure
In bidding, the proposal score is mostly graded according to the evaluation sheet's itemized scoring criteria.
However, surprisingly many companies do not reflect this scoring, even after reading it.
For example, if the total score for technical competence is 90, and 70 of that is qualitative evaluation, what the judges focus on is the quality of the qualitative evaluation section.
Yet in practice, many spend 5 pages on a 10-point item and 1 page on a 30-point item.
Proposal structuring strategy based on Nara Marketplace evaluation criteria
Structure the table of contents starting with the items with higher scores and allocate content volume for each item in proportion to its score.
Differentiate key points by highlighting them visually or positioning them as advantages over competitors.
Since judges award scores in order of evaluation criteria, the structure flow should match that order.
The core is 'differentiation strategy'
Why did we fail when our proposal seemed almost identical to those of other competitors?
The answer is a differentiation strategy. Clients want a company that understands their issues accurately and can articulate them in their own language.
Five differentiation strategies to increase bid success rate
1️⃣ Emphasize Business Understanding
Analyze and propose based on the client's background, objectives, and current situation.
Example: "The ultimate solution to this project's problem is assessed to be ○○."
2️⃣ Problem-Solution Centered Proposal
Offer solutions focused on the problem, not just general solutions.
3️⃣ Highlight Your Strengths
Show why only your company can deliver. Specify unique project experience, technical originality, and operational know-how.
Example: While others propose △△, we apply ◇◇-based methodologies.
4️⃣ Persuade with Quantitative Figures
These figures are not just reports of achievements, but evidence that the solution works in real settings. They support scoring well in proposal evaluation items like ‘Technical Feasibility’ and ‘Similar Project Performance’.
Example: After applying the system, we achieved over a 45% efficiency improvement. / We possess ○ records of successful similar project completion.
5️⃣ Performance-Centric Scenario Presentation
Clearly stating the 'post-award execution plan' in your bid proposal showcases your ability to actually carry out the project.
Visualizing expected results and effects post-implementation in tables or graphs allows judges to quickly grasp and trust the content.
✅ Quickly Generate Winning Bid Proposals with AI
Just one formatting error can lead to disqualification
Instances of disqualification due to non-compliance with formatting requirements in Nara Marketplace bidding are not uncommon.
In the 2025 'Seoul A Public Agency Driver Dispatch Service' announcement, out of 58 participants, 24 were automatically disqualified for incomplete documents, reducing the final competition ratio to 34:1.
Such cases highlight the importance of ‘document completeness’ as a key strategy in bidding.
Nara Marketplace Bid Proposal Formatting Checklist (2025)
☑️ No more than 30 A4 pages, comply with margin and font regulations
☑️ Insert page numbers at the bottom center
☑️ Attach an abbreviation list separately when using abbreviations
☑️ Submit supporting documents in an ‘Appendix’ format
☑️ Pre-verify file names and formats when submitting electronic files
Ensure your proposal meets all these Nara Marketplace format criteria. Check this checklist before submission.
2025 Next-Generation Nara Marketplace System: Check the Changes
The Next-Generation Nara Marketplace was launched pilot-wise starting January 2025.
The separately operated e-Procurement System Service is being integrated into the Next-Generation Nara Marketplace.
The changes in the Next-Generation Nara Marketplace system are significant.
In the initial system phase, there were as many as 32,000 complaints, and even now, many practitioners face confusion due to certification errors, contract creation errors, and missing previous records.
Review the system changes before submitting your proposal.
Key Summary of Changes in the Next-Generation Nara Marketplace System
Overhaul of joint certification system: The previous certification is being abolished, and pre-registration is required.
Automation of contract drafting: The method of creation has changed, so familiarize yourself with the new UI.
Errors in record transfer: It is stable to manually verify past bid history.
Bid Success Rate Hinges on Data Analysis
Merely participating in all bids does not boost winning probabilities. Random participation only accumulates risk without increasing records. ‘Quality over quantity’—target only potential successful bids and prepare meticulously for a worthwhile attempt.
Strategies for Analyzing Nara Marketplace Bids to Increase Success Rates
✅ Analyze the bid results in announcements to understand Nara Marketplace competition rates and bid ratios.
✅ Strategically approach by organizing the number of competitors, their technical capabilities, and bid levels compared to your own company.
Automate with AI
Even if you understand everything, many find themselves at a loss when they start writing a proposal.
Using inlineAI allows you to instantly generate bid proposals that meet the format, reducing writing time by up to 90%.
How to Automatically Generate Proposals with inline AI
1️⃣ Upload the RFP
The AI analyzes the RFP to automatically extract key requirements.
It supports Hangul (hwp, hwpx), Word (doc, docx), PDF, TXT, Excel, PPT, and even image formats.
2️⃣ Outline Creation
Automatically create an outline based on evaluation criteria.
3️⃣ Main Content Creation
As long as practitioners input core keywords about the company’s business,
the AI autonomously structures naturally persuasive sentences by item in line with the RFP's requirements and evaluation criteria.
It particularly includes content that highlights your company's strengths or points of differentiation from competitors, facilitating the swift creation of a professional-level draft.
4️⃣ Table and Graph Creation
Automatically visualize numerical data.
5️⃣ Format Requirements Review
Check in advance whether the proposal is within 30 A4 pages and includes the abbreviation list and supporting documents intact.
In actual bidding, simple errors like these can lead directly to document review failure, thus the review stage's format check is strategically very important.
inlineAI uses local-based RAG technology, meaning it does not send written content to a server.
It operates only on your computer, eliminating fears of company secret leakage.
Start your bid proposals easily with AI now
Writing proposals is not just documentation work but a strategic means to win a business.
A proposal that thoroughly prepares from analyzing the RFP to reflecting evaluation criteria and designing differentiation points with format requirements can win the judges' approval.
With inlineAI, the burden of writing proposals can also be reduced.
Start preparing for your first winning bid for free today.
