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Concentrate 70% of sales capacity on public-sector enterprise instead of pursuing every segment
Six public-sector wins generated 83% of H1 net-new revenue, with a payback period 4.1 months shorter than commercial accounts.
Exhibit 1 · Weighted option scoring
Actuals as of Jun 30, 2026OPTION A
Maintain all segments
OPTION B · REC
Focus public sector
OPTION C
Expand commercial
Net-new revenue
H1 actuals
12-mo retention
Cohort basis
Payback period
CAC recovery
Proposal lead time
Kickoff to bid
Team required
Sales + PM
Redirect 30% of commercial campaign spend to the bid team and launch three agency pilots by September.
Owner
Public sector team
Reallocation
$0.9M
Start
Sep 1, 2026